about Tanzania tech
Tanzania Tech, a leading online platform for technology news and resources in Tanzania, faced a challenge: limited online visibility and a struggle to attract a wider audience within the East African tech space. To address this, Tanzania Tech Media, a digital marketing agency specializing in SEO, implemented a comprehensive SEO strategy that propelled Tanzania Tech to the forefront of online tech resources in the region.
30,000
+
Hours delivered back to the business
100K
+
Keyword Research
300
+
First Page on Google
60K
+
Keyword Targeted
The Chalange
- Low Organic Search Ranking: Tanzania Tech wasn’t ranking high in search results for relevant keywords, hindering organic traffic and user acquisition.
- Limited Brand Awareness: The platform lacked strong online presence and brand recognition compared to competitors in the region.
- Content Gaps: Tanzania Tech’s content library, while informative, wasn’t optimized for search engines or addressing the full range of user needs.
What did
Tanzania Tech do
Tanzania Tech Media implemented a multi-pronged SEO approach:
- Keyword Research and Targeting: Identified relevant and high-volume keywords related to Tanzania’s tech scene, mobile internet trends, and tech news across East Africa.
- On-Page Optimization: Optimized existing website content and developed new content targeting the identified keywords. This included optimizing meta descriptions, title tags, headers, and image alt text for better search engine indexing.
- Technical SEO Audit: Analyzed the website’s technical structure and addressed any crawl errors, mobile responsiveness issues, or website speed problems that could negatively impact search engine ranking.
- Link Building Campaign: Developed a white-hat link building strategy, securing high-quality backlinks from relevant Tanzanian and East African tech websites, news outlets, and online publications.
- Local SEO Optimization: Optimized Tanzania Tech’s website for local search results, ensuring it appeared prominently when users searched for tech-related topics in Tanzania.
- Content Marketing Strategy: Developed a content marketing strategy that catered to a wider audience. This included creating engaging explainer videos in Swahili, in-depth articles on trending tech topics relevant to East Africa, and human-interest stories showcasing Tanzania’s tech talent.
The Results
- Increased Organic Traffic
- Improved Search Ranking
- Enhanced Brand Awareness
- Content Engagement Boost
- Improved Local SEO
What we use Tanzania Tech Search Engine Optimization (SEO)
Ahrefs
Google Ads
Analytics
Search Engine Console
Swift
