about Tanzania Tech
Tanzania Tech is a leading digital media platform focused on technology in Tanzania. They recognized a need to refresh their image and modernize the perception of Tanzania’s tech landscape. This case study explores how Tanzania Tech Media implemented a successful rebranding strategy for Tanzania Tech.
30,000
+
Hours delivered back to the business
100
+
Content Change
1095
+
Lines of Code
6
+
Sample of Logo Change
The Chalange
- Outdated Image: Tanzania Tech’s existing branding lacked a modern and vibrant feel, potentially deterring a younger audience.
- Limited Reach: The brand identity might not have resonated with a broader audience, hindering Tanzania Tech’s reach and influence.
- Need for Differentiation: With a growing tech scene in Tanzania, Tanzania Tech needed to stand out from competitors.
What did
Tanzania Tech do
Tanzania Tech Media implemented a multi-faceted rebranding strategy:
- Brand Identity Revamp: Developed a new logo, color scheme, and visual language that reflected a modern, innovative, and accessible approach to technology.
- Content Strategy Refresh: Refocused content to cater to a wider audience, including explainer videos, tech reviews in Swahili alongside English, and human-interest stories showcasing Tanzania’s tech talent.
- Platform Modernization: Redesigned the Tanzania Tech website and app for a more user-friendly experience, optimizing for mobile devices.
- Social Media Engagement: Increased social media presence with engaging content, contests, and collaborations with Tanzanian tech influencers.
The Results
- Increased Brand Awareness
- Content Engagement Boost
- Enhanced Credibility
- Global Recognition
- Increased Investment and Growth
What we use to support Tanzania Tech?
JavaScript
TypeScript
WordPress
React
Swift
Java
Objective-C
RxJava
